Loom pricing (2026): what's free and what $18 or $24 buys

You record screen videos: a walkthrough for a client, a lesson for your course, an explainer over your slides for LinkedIn. Will Loom's free plan hold, and what will you pay when it doesn't? Loom is free for short videos. After that it's $18 or $24 a month for each person who records, or $180 or $240 a year paid upfront. Here's every plan from Loom's own pages, the charges the plan cards leave out, and a year priced for a solo consultant. We make CreateSocial, which also records your screen, so read us as a competitor.

Loom plans and prices in November 2026

Loom sells four plans, priced per user, and every person who records with the paid features counts as one. It records on Mac, Windows, iOS and Android, and through a Chrome extension.

Checked against Loom's pricing page and Atlassian's Loom help center on November 2, 2026. Prices are in US dollars, before sales tax.

Switch the pricing page to annual and its calculator shows a yearly total: $180 for one Business user and $240 for one on Business + AI. That's $15 and $20 a month. Two users cost exactly double, $360 and $480. Bigger teams wobble a little, because annual plans are billed by user tier. Six users on Business come to $1,075 a year, a few dollars under six times $180.

Atlassian, which acquired Loom, lists the same prices. Every Loom account opened after February 2026 runs on Atlassian's systems, and older ones are moving over in waves. That changes a few rules below.

Is Loom free? Yes, for 25 videos of up to 5 minutes

Yes. Loom Starter costs nothing, and your videos don't expire. It's built for the short video message, and the limits show it.

• Each screen recording stops at 5 minutes. A timer under the Stop button counts down from 5:00, and the recording ends at zero.
• You get 25 videos per person, and archived ones count. Reach 25 and you can't make a new recording until you delete some or upgrade.
• Quality tops out at 720p, and Loom's branding stays on the video page.
• You can't download your videos. Every Starter video lives as a Loom link.
• A free workspace on Atlassian's systems holds up to 10 users. Older ones hold up to 50.

Some things are free on every plan. Loom transcribes your videos in any of 50+ languages, viewers can comment and react with emoji, and you see who watched. Meeting recordings, a newer feature, have no length cap even on Starter. The 5-minute stop applies to screen recordings.

Teachers and students no longer get a free plan of their own, because the free education plan is closed to new applicants. Verified ones get up to 50% off for general academic use, or 75% off for classroom use.

So Starter covers a quick walkthrough you send a client as a link. It doesn't cover a 20-minute course lesson, or a video you want on LinkedIn, because the file never leaves Loom.

Loom Business at $18 a user: longer videos and downloads

Business lifts both caps. You get unlimited recording time and storage, so a 40-minute course lesson and your 300th client walkthrough both fit. The Chrome extension checks in after two hours, just to make sure you meant to keep going. Still stopped at 5 minutes on a paid plan? Loom says you're usually signed into the wrong account or recording into a free workspace, so check which one is your default.

Quality goes up too. The Chrome extension records up to 1080p on paid plans, and Loom's desktop app for Mac or Windows goes up to 4K.

The rest of what Business adds is polish and control. You can download any video as an MP4 and upload ones you made elsewhere. You can trim and stitch, set a custom thumbnail and put a link inside the video. Loom's branding comes off, and your logo goes on. Videos can sit behind a password or an email gate, and engagement insights show how people watched.

For a consultant, the download is usually what forces the upgrade. A course platform, a YouTube channel and a LinkedIn post all want the file. A Loom link won't do.

Business + AI at $24: what the extra $6 buys, and what a download keeps

The extra $6 a user a month buys Loom's AI tools. They come only with Business + AI and Enterprise, so there's no cheaper add-on for the one feature you want.

• Cut words by deleting them from the transcript.
• Remove filler words and silences, from just the ums and ahs up to rambles and repeats.
• Viewers get automatic summaries and chapters.
• AI workflows turn a video into a document or a Jira issue.
• Meetings get automatic notes and recap emails.
• You can add text, boxes and arrows on top of the video.

Auto titles are on every plan, the free one included. If transcript editing is the feature you're shopping for, our Descript review prices the editor built around it.

Now the catch for anyone who posts outside Loom. Loom's own help pages disagree about what a download keeps. Its download guide says trims are kept, but "other Loom features, including CTAs, Filler Word + Silence removal, Chapters, and Closed Captions, will not be included in the downloaded file." Its filler-word guide says "If you download your video, the removal will remain intact." Captions and chapters stay on Loom's player either way, though paid users can download the captions as a separate file.

So the AI tier earns its $6 on videos people watch as Loom links: a proposal walkthrough, a weekly client update. For a video you'll post on LinkedIn or YouTube, the edit has to live in the file, so download one test video during the trial before you pay for that. Or record it in CreateSocial. You cut words by deleting them from the transcript, Remove Silences takes out the pauses, and subtitles in 11 styles are drawn into the video itself. The cuts and the subtitles are part of the file you post.

Four costs Loom's plan cards don't show

The card prices are per person, so the first thing to count is people.

Everyone who records is a paid seat. Business and Business + AI are priced by the number of Creators and admins. Accounts opened after February 2026 have only those two roles, so everyone you add to a paid workspace is billed. Older accounts had a free Creator Lite role. As they move to Atlassian billing, Loom upgrades those people to paid Creators, billed from your next invoice unless you remove them. People who only watch need no seat, because a link can be open to anyone who has it.

Seats added mid-cycle show up on your next bill. Loom prorates a new user and charges you the following month. Remove someone and the rest of their seat is gone, with no refund.

The trial can lock your recorder. New workspaces get a 14-day Business + AI trial. With a card on file, you're charged when it ends. Without one, you drop to Starter. Made more than 25 videos during the trial? You keep them, but you can't record again until you pay or delete enough to get under 25. Trim and stitch go too.

Tax comes on top. Since the move to Atlassian billing, businesses pay sales tax where local rules require it. None of the prices above include it.

Monthly or annual: annual saves $36 to $48 a user each year

Annual billing saves just under 17%, which Loom rounds to "save up to 17%." Business is $180 a year instead of $216, and Business + AI is $240 instead of $288. That's $36 or $48 back for each person.

The refund window is short either way. On Atlassian billing, a monthly plan can be refunded within your first paid month after the trial, and an annual plan within 30 days of payment. Moving from monthly to annual is prorated against what you've paid. Moving back from annual to monthly waits until the year renews.

So pay annually only for the seats and the tier you're sure of. A solo consultant who'll record past 5 minutes all year can take the $36. Not sure the AI tools are worth $60 more a year, or whether an assistant will record? Pay monthly for a month or two first.

What a year of Loom costs a solo consultant and a two-person team

A solo consultant who records past 5 minutes pays $180 a year for Loom. A two-person team where both people record pays $360. Here's the year for a hypothetical consultant who sends two client walkthroughs a week, 8 to 12 minutes each, and records one explainer over slides for LinkedIn and YouTube.

Starter fails that week three ways. The walkthroughs run past 5 minutes. Three videos a week hits 25 in the ninth week. And the explainer can't be downloaded to post.

Add sales tax where it applies. The table prices the recording and the link, nothing else. Once the explainer leaves Loom it needs something worth saying each week, subtitles for people watching with the sound off, a thumbnail, the LinkedIn post that goes with it and a schedule. That's the job CreateSocial was built for. It gives you 80 personalized ideas a month from what you know, records your slides with your camera on top, writes the LinkedIn post from each video, and posts it for you once your accounts are connected.

Pricing the rest of a video stack? Our breakdowns of CapCut's plans, the Captions app, Opus Clip's credits and Hootsuite's per-user plans cover the editors, clippers and schedulers.

How to cancel Loom, and what happens to your videos

Where you cancel depends on when you signed up. Accounts on Atlassian billing, which includes every one opened after February 2026, can only be canceled by a billing or organization admin.

1. On an Atlassian-billed account, open Atlassian Administration from Loom's sidebar and select Billing, then Subscriptions.
2. Find Loom, select Manage, open the subscription and choose Deactivate.
3. Give a reason, then pick between moving to the free Starter plan and canceling outright. Loom shows the date the plan ends.
4. On an older Loom account, go to Workspace Settings, then Plan and Billing, then Manage Subscription, and select Downgrade to Starter.

Your videos stay. The free limits come back: 5-minute recordings and 25 videos. With more than 25, you keep them all but can't record a new one until you're back under 25. Custom branding resets, engagement insights disappear and you can't make new spaces.

One charge can arrive after you cancel. If you added a user after your last bill, that prorated charge lands on the day the cancellation takes effect.

Which Loom plan fits the videos you make

Match the plan to where your videos get watched. Short walkthroughs sent as links, a few a month, fit Starter. Course lessons, long walkthroughs and anything you'll upload elsewhere need Business. Business + AI suits someone who sends a lot of Loom links and wants them tidy without re-recording. Enterprise is for companies that need single sign-on. Videos meant to bring in clients on LinkedIn, YouTube or Instagram need a different kind of tool.

Loom wins at the quick video message. You record, paste a link, and see who watched, with comments, emoji reactions and a team library that plugs into Slack, Jira and Confluence. More than 25 million people at 400,000 companies use it, Loom says, and Atlassian agreed to buy it in October 2023 to bring video into its work tools.

A video that wins clients has another job. It has to reach the right buyer where they scroll and make a stranger trust you. A 15-minute explainer on YouTube can do that. In my video on why AI makes showing your face matter, I put it this way: "if someone watches that, they're basically taking like a 20-minute coaching session from you right there." Loom isn't built to be found: it says it will "never index your videos on Google or any search outside of Atlassian, regardless of privacy setting." A Loom is a link you hand to someone. Your next client has to find you first.

"You're not trying to go viral, you're trying to compress the trust timeline," as I put it in my video on how executive coaches get clients from social media. Screen recording over slides is one of the six formats I recommend there, and the six formats for executive coaches walks through all of them. If reading your notes while you present is the hard part, PowerPoint's teleprompter helps.

Where CreateSocial fits if you're pricing Loom

CreateSocial helps you build a personal brand that brings in clients, speaking gigs and customers, without content taking over your week. It learns what you know and runs the whole content week, video and written: ideas, scripts, posts, recording, editing, thumbnails and scheduling. Loom sends the walkthrough. CreateSocial makes the video that brings in the next client, and everything around it.

Here's a week of screen-recorded explainers inside it:

• Start the week knowing what to explain. Add your website, past videos and posts, and client stories to your knowledge base. You get 80 personalized ideas a month, each with a hook and talking points or a full script. Trending Now adds what your niche is talking about every Monday, and competitor tracking brings in new posts from profiles you follow. "Ask me first" asks you a few questions before it writes, so the explainer uses a real client moment.
• Record your slides with your face on them. Share your screen, one window or a browser tab. Your camera sits on top as a bubble you can drag anywhere or resize by its corner. A floating window stays above your other apps with the record controls and your script points, the current one highlighted.
• Read the intro and the close off the teleprompter. It sits near your camera, scrolled by hand or at a pace you set. Each part is its own section with one-tap retakes, so a stumble costs you one section.
• Edit by deleting words. Cut the video by editing its transcript. Remove Silences takes out the pauses in one click. Eye contact correction keeps you looking at the viewer while you read, and subtitles go on in 11 styles, drawn into the video.
• Package it for every platform. Get YouTube thumbnails made from your video and photos of you, three at a time, in your brand style. Turn the video into a LinkedIn post, an X thread, a blog post, an email to your list or a LinkedIn carousel exported as a PDF or PNG.
• Schedule it once. Schedule to TikTok, Instagram, YouTube, LinkedIn, Facebook and X with a caption written for each platform, and we post it for you once your accounts are connected.

Also in the one plan: Dual mode for 16:9 and 9:16 in one take, the iPhone app, reaction videos in Layout or Stitch mode, virtual backgrounds with or without a real green screen, B-roll from a free stock video search, Find Clips for pulling standalone clips out of a long webinar, platform safe-zone guides for TikTok, Reels and Shorts, uploads of videos you already have, and an Analytics page with followers, views, likes, comments and shares for your connected TikTok, Instagram, YouTube, LinkedIn and Facebook accounts.

Loom belongs to Atlassian, the company behind Jira and Confluence. CreateSocial has one founder. I'm Ben Moore, and I built CreateSocial on my own, bootstrapped, here in Cincinnati, Ohio, so you talk to me directly. Feature requests come to me, and a lot of what customers ask for gets built. Before CreateSocial, my agency generated millions of followers and millions of dollars in revenue for its clients, and I've generated hundreds of millions of views.

CreateSocial costs $129 a month, or $99 a month billed annually, and the pricing page promises "No add-ons, no per-feature charges." Start your free trial and record this week's explainer from one of your ideas. Want to plan your first month of videos together first? Book a free strategy call with me.

Before you pay Loom anything

1. Time your last three walkthroughs. If they all ran under 5 minutes, Starter may be enough.
2. Count the videos you'll want to keep, archived ones included. Starter stops at 25 in total.
3. Decide where each video gets watched. A Loom link works on Starter. A LinkedIn post, a YouTube upload or a course lesson needs the file, and that means Business.
4. Count the people who record. Only they need seats. Viewers watch free.
5. Start the 14-day Business + AI trial without a card. Download one edited video and check whether the filler-word cuts came with it before you pay $24 a seat.
6. If the videos are meant to win clients, start a free CreateSocial trial too, and record the same explainer there.

Then pay for the plan your videos actually need, and not a seat more.